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Guide to Social Media Image Sizes (Facebook, Twitter, Linkedin, Instagram, Pinterest, Youtube, Tumblr)

6 min read
June 28, 2020

Social Media Image Sizes Per Network

Any time you think about your brand's promotion, there's a logical question: "What platform do I pick for that?". Social media might be a great choice, especially if you already have your brand's pages ready. Unfortunately, you are unable to use a single sized photo for all of the platforms. Most of them have different placements for publishing and thus, different image size requirements. For instance, a profile photo would have to be adapted into 180x180 and 400x400 formats for two different social media. Same for any page cover, post or commercial banner which have to fit into standard to be notable for audience. You might want to use special tools to resize your files, such as promo.com or any other online services. They already have templates ready-to-go. We will guide you through major image sizes to save your time from testing it on each page. Also, we'll show you the schematic examples of how it looks.

Instagram Image Sizes

Initially, Instagram was made with a huge accent on visual media and reached 1 billion active users per month! Consider it as a great start point to share your creative ideas or promo.

Profile Picture: 110 x 110
Instagram Image Sizes
Instagram Image Sizes
Ensure that users will clearly see your profile while scrolling through Instagram. It doesn't have to be too detailed, just keep it simple and recognizable.

  • Keep it in a square 1:1 aspect ratio format with 110x110 resolution

Photo Thumbnails: 161 x 161

Instagram Image Sizes
Instagram Image Sizes
Instagram presents media on your page as arranged rows. There's a small preview of each post to show users what content they're about to see.
Thumbnails are displayed at 161x161 pixels
Keep it in a 1:1 square ratio

Photo Size: 1080 x 1080
Instagram Image Sizes
Instagram Image Sizes
This is how Instagram shows your post. Bear in mind: if you take pictures or videos from anything but app, Instagram will compress it.
Standard image size is 1080x1080 pixels
  • Images and videos compress to 612x612 pixels if they don't come from app
  • Feed shows the media in 510x510 size
  • Keep rectangle and square formats between 1.91:1 and 4:5 ratio
  • Portraits look better with 1080 x 1350 pixels at 4:5 ratio

Instagram Stories: 1080 x 1920

Instagram Image Sizes stories
Instagram Image Sizes stories
This is one of the popular formats where you publish both types of media. Many use it to publish their original content.
  • Optimal resolution is 1080 x 1920 with 9:16 ratio
  • Minimal resolution is 600 x 1067
  • 4GB is the maximum file size

Facebook Image Sizes

With 1.73 billion daily active users, Facebook offers a great place to let people know about you. When you pick pictures to post, bear in mind they display differently for you and for a user.

Profile Photo: 180 x 180 (Displays 170 x 170 on Desktop)
Facebook Image Sizes
Facebook Image Sizes
This will be the face of your page whether people open it or search for you on Facebook. It also overlays your page's cover and appears in comments you make. As 65% of people are visual learners, make sure it will be memorable enough.
  • Minimum size is 180 x 180 pixels.
  • Desktop version displays photos at 170 x 170 pixels, 128 x 128 on mobile, and 36 x 36 on feature phones.
  • Profile pictures are located 16 pixels from the left and 176 pixels from the top of your cover photo on desktop.
  • They are also located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover on mobile.
  • Small thumbnail appears on Facebook at 32 x 32 resolution.

Cover Photo: 820 x 312

Facebook Image Sizes
Facebook Image Sizes
This picture serves as a header for your page, that will also appear on a timeline. Consider this space as something to express your business idea or personality. Note, that for business pages you can upload video as a heading too!
  • Optimal resolution is 820 x 312 pixels
  • Min size is 400 x 150 pixels.
  • Desktops display it at 820 x 312 pixels and 640 x 360 pixels on mobile.
  • Not visible on the feature phone
  • sRGB JPG file under 100 KB will bring better results.
  • PNG is better for logo or text
  • Business pages have the same requirements

Shared Image: 1,200 x 630
Facebook Image Sizes
Facebook Image Sizes
Shared images reach your followers through their News Feed. Make sure to involve as much audience as you can on your post, so your followers share it with their followers.
  • Optimal resolution is 1,200 x 630 pixels.
  • The post shows up in the News Feed at 470 pixels width
  • On a page, it displays at 504 pixels width

Shared Link: 1,200 x 628
Facebook shared link Sizes
Facebook shared link Sizes
It's almost the same as the previous function, except that you can add some visible text nearby. The text can be placed above with bigger picture below or smaller picture with a text to the right. For instance, you need to lead people into a website but just a raw link wouldn't be enough. That's where both visual media and text come in help
  • 1,200 x 628 px is the optimal .
  • Square for News Feed: Minimum 154 x 154px
  • Square for Page: Minimum 116 x 116px
  • Rectangle for News Feed: at least 470 x 246 px
  • Rectangle for Page: at least 484 x 252
  • Stick to the min dimensions as Facebook always scales it down, so your pictures wouldn't look compressed.

Highlighted Image: 1,200 x 717 (Optimal)

Facebook Highlighted image sizes
Facebook Highlighted image sizes
This type of picture is great to show everyone your achievements or celebration. It's even bigger than shared images or shared links and shows up in your timeline.
  • Highlights are sized at 843 x 504 pixels.
  • Try to pick a high resolution at this scale to improve the quality



Event Image: 1920 x 1080 (Optimal)
Facebook Event image sizes
Facebook Event image sizes
Facebook lets you share the events with user notification. And what's more important — attention-grabbing image that will give the idea of what type of event it will be.
  • Facebook scales dimensions to 470 × 174 px
  • News Feed displays it at 470 × 174 px
If you intend to make Facebook ad pics, also check this official guide.

Twitter Image Sizes

This social network is less but not the least popular among major players. 330 million monthly active users prove, that it's worth making your brand's page here too. Keep in mind, that Twitter expanded their Media studio which allows you to publish brodcasts and video too!

Profile Image 400 x 400
Twitter Image Sizes
Twitter Image Sizes
As profile displays in almost every place of Twitter, you need to make sure it has a nice quality. Here are the main placements:

Your page — whenever someone visits it, the profile picture takes the biggest space here.
In stream is something like Feed where a smaller pic appears whenever you tweet.
Who to follow is a user recommendation feature which is a chance to grab new followers here with visuals

  • Square optimal size is 400 x 400 px
  • For under 2 MB file size
  • JPG, GIF or PNG are supported

Header Photo: 1,500 x 500
Twitter Image Sizes
Twitter Image Sizes
The header image is something similar to Facebook cover with same principles applied here. Give visitors an idea of your product through a header, pick the best quality and you good to go.
  • 1,500 x 500 px is optimal
  • Fit under 5 MB file size
  • JPG, GIF or PNG formats supported

In-Stream Photo: at least 440 x 220 (2:1 ratio)
Twitter Image Sizes
Twitter Image Sizes
Similar to News Feed, Twitter offers you media attachments with limitless character count. Whenever you post it, the image appears for your followers in an individual way. Some users may have a smaller stream due to screen resolution. Keep in mind, that you need those pics centre-aligned to make sure any user will see all important details.

  • 440 x 220 pixels is a minimum size (with 2:1 ratio)
  • 16:9 is an optimal aspect ratio
  • Only 4 images can be tweeted together
  • Images are editable from IOS and Android apps
  • Max size is 1024 x 512 pixels.
  • Mobile version has up to 5MB file limit for GIF and JPG and 15 MB on web.

LinkedIn Image Sizes

LinkedIn is known as one of the most popular professional network. If you need new employees besides traffic, this is the source. But how do you make people click your company's page?

Personal Profile: 400 x 400
LinkedIn Personal Profile Image Sizes
LinkedIn Personal Profile Image Sizes
That's the place where LinkedIn users see the company's employees. Make sure you have the right size for it, as personal page also represents part of your company.
  • Optimize resolution between 400 x 400 and 20,000 x 20,000 px
  • Picture must be at least 200 x 200 px
  • File size must be under 10MB.
  • JPG, GIF or PNG are supported



Personal Background Image: 1584 x 396
LinkedIn Personal Profile Image Sizes
LinkedIn Personal Profile Image Sizes
LinkedIn personal background works similar to cover photos. You could try inserting some creative picture there to express the identity.
  • 1584 x 396 pix is optimal
  • File size must be under 4MB.
  • JPG, PNG or GIF are supported



Company Logo Image: 300 x 300
LinkedIn Company Logo Sizes
LinkedIn Company Logo Sizes
This image shows up next to your brand name on your page. Users have follow recommendations, so make them click your page with some catchy image.
  • 300 x 300 px would be optimal resolution, which is also a minimum
  • File size should be under 4MB (Square layout).
  • PNG, JPG or GIF are supported

Square Logo: 60 x 60

LinkedIn Square Logo Sizes
Choose your brand image wisely, as it shows up when people search for your company. Also, there might be other companies with the same name and it's reasonable to rely on visual memory too.
  • 60 x 60 pixels to fit the frame
  • 2MB size or less
  • PNG, JPG or GIF formats supported



Company Cover Image: 1536 x 768
LinkedIn Company Cover Image Sizes
LinkedIn Company Cover Image Sizes
Cover here is more like a brand-themed background, It also takes the whole top of business page, unlike the personal one.
  • 1536 x 768 is the optimal resolution
  • Should be at least 1192 x 220 px
  • 4MB file or less
  • Appears as 1400 x 245 pixels.
  • PNG, JPG or GIF are supported



Banner Image for Company Pages: 646 x 220
LinkedIn Banner Image Sizes
LinkedIn Banner Image Sizes
It's one of the first elements visitors see after opening your business page. There you can place an image with some short and important info.
  • At least 646 x 220 pixels
  • 2MB file size or less
  • It has a landscape layout
  • PNG, JPG or GIF are supported



Hero Image: 1128 x 376
LinkedIn Banner Image Sizes
LinkedIn Banner Image Sizes
Hero image is more like a banner ad. In terms of LinkedIn, the purpose of hero image is to drive new employees into your company. It takes the biggest space on the website and might be used creatively.
  • Optimal size is 1128 x 376 px which is also a minimum one
  • 2MB file size or less
  • Layout: Landscape
  • PNG, JPG or GIF are supported
  • Test a few options as Linkedin displays this image differently on desktop and mobile



Shared Image or Link: 1104 x 736
LinkedIn Shared Image or Link
LinkedIn Shared Image or Link
Depending on what you're sharing, the image size may vary. In case you're publishing some link with a text, image will be scaled down a bit,
  • Optimal size is 1104 x 736 px
  • Appears at 552 x 289 pixels
  • 1104 x 736 is the max possible size
  • JPNG, JPG or GIF are supported
  • Following above-mentioned sizes, images might be cropped a bit vertically on mobile version.

Pinterest Image Sizes

Pinterest is also based on visual and most entertaining content. It's nice to use for driving traffic into your website with regularly updated pins.

Profile Picture: 165 x 165
Pinterest Image Sizes
Pinterest Image Sizes
Your profile image on Facebook or Twitter can be auto inserted into Pinterest account. Just sign up with Facebook or Twitter account and you good to go.
In case you want it to be something different here, sign up with email and pick a square photo. Ensure that it's not pixelated and associates with your brand. Pinterest will fit picture into square automatically.

  • Displays as 165 x 165 pixels on home page.
  • Displays as 32 x 32 px on the rest sections of website
  • Should fit under 10MB
  • JPG and PNG suitable



Pin Sizes
Pin Image Sizes
Pin Image Sizes
Pinterest limits images by width, though height is still flexible. This means pictures might look like pinned posters, square or vertically rectangular.
  • Main page pins display at 236 pixels (height is scaled) and it's same for board
  • 600 pixels is the minimum width for extended pins (height is scaled).
  • Optimal ratio would be from 2:3 to 1:3.5

Board Display
Pinterest Board Display Sizes
Pinterest Board Display Sizes
Boards on Pinterest divide by theme and any picture in there should fit strictly to criteria. Also, try to keep images appropriate to the topic of the board. Until opened, board images look like a small thumbnail (preview).
  • 222 x 150 px for large thumbnails
  • 55 x 55 px for small thumbnails

YouTube Image Sizes

As YouTube only strengthens its grows with 30 million daily users, brands appear here as well. Despite YouTube is all about video, some page spaces also need a proper image.

Channel Profile Image: 800 x 800
YouTube Image Sizes
YouTube Image Sizes
There's a variety of profile image borders but dimension requirements are the same for all. Make sure it's not too detailed as it displays in a quite small size across whole website mostly.
  • 800 x 800 px is optimal resolution
  • Displays as 98 x 98 pixels.
  • Image can be uploaded as JPG, GIF, BMP or PNG.



Channel Cover Photo: 2560 x 1440
YouTube Channel Cover Photo Sizes
YouTube Channel Cover Photo Sizes
When users visit your YouTube channel, there's a cover image at the very top. Use it to draw even more attention into content.
  • 2560 x 1440 is optimal
  • In case you have some logo or text, area of 1546 x 423 pixels will be the safest spot for it
  • 4MB is a maximum file size
  • JPG, GIF, BMP or PNG are supported

Device difference


YouTube used to be streaming through a lot of platforms, ensure that your brand photo fits in most of them.


Display Sizes


  • Tablet : 1,855 x 423.
  • Mobile : 1,546 x 423.
  • TV : 2,560 x 1,440.
  • Desktop: 2,560 x 423 (1,546 x 423 are safe area). Are that can be cropped or expanded: 507 pixels to the left and 507 pixels to the right of the safe area.

Video Uploads: 1280 x 720

YouTube Video Uploads Sizes
YouTube Video Uploads Sizes
For today, 720p format doesn't qualify at full HD on YouTube as resolutions evolve. Still, this is an acceptable minimum video quality you might use.
  • 16:9 aspect ratio is recommended
  • 1280 x 720 px is a minimum acceptable resolution

Tumblr Image Sizes

Tumblr is based on picture content only and still has strong positions for the brand presence here. Consider this platform for more youth-oriented audience in the US.

Profile Picture: 128 x 128
Tumblr Image Sizes
Tumblr Image Sizes
Your profile picture won't appear that much on the whole site. The spots people see it are news feed and your Tumblr page. There are no strict limits except minimum resolution. Keep in mind, that profile picture looks best when it fits the general layout of your page.
Image Guidelines
  • 128 x 128 is a minimum
  • JPG, GIF, PNG or BMP are supported



Image Posts: 500 x 750
Tumblr Image Sizes
Tumblr Image Sizes
Tumblr is quite flexible in terms of image sizes for posting, except there's only limit for max resolution and file sizes. Screenshot above shows the layout of how your Tumblr posts are displaying for user.
  • Dash image sizes max at 1280 x 1920, and shows up as 500 x 750 in feed
  • Image should be under 10MB size
  • GIFs should be under 3MB and max at 540 pixels width
As you see, image size have different limitation on each platform. However, social media become more common in types of image formats. Some of them integrate both regular photo and cover or mutually integrate like Pinterest & Facebook. Whether you intend to design banner for ads or for your personal page, always keep it simple. Come back for this guide without having to look up platform rules each time.

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Answers on most

common questions

What is the display size of a Facebook profile photo?

Desktop version displays photos at 170 x 170 pixels, 128 x 128 on mobile, and 36 x 36 on feature phones.

What is the optimal YouTube channel image resolution?

800x800 is the optimal one. Don’t include lots of details here as it displays at small size most of the time.

How do I crop images for social media?

You can crop if inside online tools such as Abraia. These resizers have ready to go presets most of the time.