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Should You Hide Comments on Your Facebook Page?

6 min read
September 1, 2020

1. What kind of comments should you definitely hide?

When we see a negative comment aimed at our Facebook post or the brand's reputation, the immediate reaction is to delete it. The reason that lies behind this desire to protect our product is not only personal but professional seeing as this can be a serious threat to our business.

Social networks represent an incredibly powerful marketing tool that requires investing all kinds of resources, hence why we want to see only positive feedback.
fb comment hide
While social media policy is all about transparency, there are certain situations when you should hide negative or bugging Fb comments to take away its power to cause harm to your business.

When you should consider hiding Fb comments:

  • It's an obvious spam
  • Annoying self-promotion from other followers
  • Inappropriate content or explicit language

2. Pros and Cons of your decision to hide Facebook comments

The pros of the decision to hide Fb comments are as clear as a day. You protect the reputation of your business and dispose of spiteful opinions and unnecessary bitterness in the commentary section.

A huge pile of spam in the post's comment section that you don't hide or delete won't do your Fb page any good.

You don't really want to witness how your post is turning into a crazy debate arena over something completely irrelevant to the whole thing. So it's better to deal with this on the DL while it's still possible.
hide facebook comments
Comments like this one can cause serious damage to the business because not only it's pinpointing at its flaws, the user also antagonizes people against it.
But before you decide that it's always a good idea to hide Fb opinions you don't like even if they respectfully criticize your business, please consider the cons. Because once users start noticing what you do with the posts you're at a big risk of losing your customer's loyalty and trust, and those things can't exactly be earned that easily.

It doesn't take a genius to picture the consequences of your idea to hide a comment of an already distressed customer who has some complaints about your product or not the best way in which you've provided services, and who already tried to resolve the issue with customer support unsuccessfully. And then here you are, adding fuel to the fire. Then a really pissed off customer can take their opinion to their own Fb page, where this word-of-mouth marketing won't be working in your favor.

3. Hide, delete or ban

When you're contemplating hiding a Facebook comment there are two more options arise, delete it or ban a user who left it. When you hide somebody's opinion, don't be afraid of receiving a backlash because the person won't know about it. Also, you can always unhide certain commentary and delete it for good, the user won't be notified about it but if they will check the page, the fact that you've erased the Facebook comment will be obvious.

Banning a user is probably the best way to get rid of trolls and spammers there is, this way you disable their opportunity to comment on your posts. Some people simply feed off of spreading hate and you don't need this negative energy on your Fb business page.

4. Alternative solutions

Before you rush to thinking of how to hide, delete or disable comments under your Facebook posts, try to think of a better way to deal with the issue.

Sometimes angry commentary is not all about spewing the negativity or trolling. It may be one frustrated customer who had a bad experience with your company and there was no other way to address the situation. But if you're willing to put in an effort to make your customers feel cared about, they can easily turn into your biggest loyal fans.
hide comment in fb
Engaging with your Facebook followers and addressing issues straight away is the best approach. This way you're perceived by the customers as a responsible company who is always ready to help and sees an opportunity on how to grow and improve thanks to adequate criticism. And it won't go unnoticed by other Facebook users.
how delete a post on facebook
If you can't help the customer immediately and the situation needs further discussion you can ask them to move to private messages. And even if they won't do this you'll still be looking nice in the eyes of the public because of how you offered your assistance and the customer's choice is on them.

But sometimes you should just hide comments without thinking twice. If you can't or don't know how to address a certain opinion and you know that it can hurt your brand's reputation, hiding it while it didn't draw too much attention might be the best tactic.

In other words, there can be people who will be unsatisfied no matter what you do, and it's fine but disable their commentary's ability to affect how others see you.

5. When you should hide Fb commentary

There are categories of commentary that should be hidden with no regrets, and they include

  • Spam
  • Offensive language or inappropriate content
  • Something that has already been reported by other users
  • Trolling
If that seems not enough then go ahead and delete annoying sentiments or ban a user which will completely disable their ability to comment on your posts.

6. Why you should disable comments on Facebook posts

You may think that hiding a comment on your Facebook page is a wild thing to do but, to be honest, this tool is not your Ace of spades. If you decide to delete somebody's unwanted opinion under your post then no one will see it ever again. And if you ban a user then you disable their ability to interact with your Fb page. If you don't want to waste your time on negativity, just ban a user and disable the troll's existence altogether.

Also, it might help the situation knowing that you can flag a user if you've had to hide the traces of their activity on your Fb page before but it wasn't enough to disable their activity. This way you can easily keep an eye on them. Don't worry, it'll only be seen by you and the members of your team but it'll definitely help you to spot a user who's causing troubles in the crowd and take more serious action.

7. Deleting comments

Deleting a comment seems like a tough decision but you know, desperate times call for desperate measures. Actually, there can be lots of factors that can impact your decision to deal with negativity on your Facebook business page including the mood you're in but it all really depends on your company's policy. For example, if you're a clothing brand then your page is probably full of model images and some followers may think that to comment on somebody's appearance or beauty not in a nice way is appropriate. Well, guess what? It is not appropriate and it is in fact called spreading hate which means that a delete button is calling for action.

If you're not the owner of the page and just manage it then you can hide the comment while the permission to delete it or disable the user's ability to create a new one is not granted.

Sometimes users leave terrible comments under Facebook posts of big companies and before taking action you might wanna consider doing some fact-checking. Because while healthy criticism is considered to be okay, some people possess an extremely rich imagination or have lots of free time to come up with crazy stories. You don't want to hurt your business' reputation over somebody's childish behavior, and in this case, you need to clear out the commentary section.

8. Respond to the comment or hide it

Well, it depends on a situation but of course, if you respond to a comment of a disappointed customer you might resolve the issue while acquiring a loyal client who will definitely recommend your brand to their friends.

Imagine a situation when you're a customer considering a brand and exploring Facebook in hopes to see what other people think. You see a negative comment under one of the company's posts and then sometime later it appears to be gone without a trace. Transparency policy much? How many times such a silly thing has stopped people from purchasing. Not only that but the connection with customers your brand has been trying to build for years has evaporated as well.

So consider reaching out directly, addressing the issue, offering assistance, and being friendly. And that will not go unnoticed by other users too.

9. Maybe it's better to ignore

Although engaging with the audience boosts your traffic and makes the connection with followers that much stronger, at some point, it's not worth it.

Speaking of people who always have something to complain about, there is absolutely no point in wasting your time and energy on attempts to make them smile. Besides, most consumers who as well consider themselves as your loyal fans can be so good at spotting negative comments and defending your honor. And honestly, what's a better way to show how good you are if not needing to point it out by yourself.
how to delete post in facebook
There are people who love creating an unnecessary drama without knowing how and what happened, and that's when your loyal customers come to the rescue.

10. How to hide comments on Facebook

For hiding a comment you just have to hover over it, then you'll see three dots and when you click on it, two options appear: hide or give feedback/report. Click on the "hide" button. After that, you'll see an option for unhiding it.

The same rules apply when you want to delete a comment.

If you decide to ban a certain account from your page and disable their ability to respond to your content, you should click "settings" at the top of your page, then click "people and other pages", choose a person, and select "ban from page", confirm and done. You can also ban a person from a post on your page or your page's inbox. A similar algorithm exists to unban a user.

11. Best tactics of hiding comments

  • React quickly.
We've already mentioned that the ideal situation is when you've noticed a comment while it's still fresh out of the oven and hid it without other users noticing. You have to make sure that the fact of you hiding a comment and trying to save a brand won't cause collateral damage.

  • If other users question your transparency policy, address it.
Other followers or the original commenter may notice that the comment is hidden and originate further discussion which can cause the loss of your customers' trust, and that's a big punch in the company's face. That's why you have to respond directly and explain honestly why you've taken such measures.

  • Explore alternative options first.
It may sound so appealing, to deal with weird commentators in the easiest way, and simply delete negative sentiments about your brand or ban a user and disable them from writing more of it but don't jump to conclusions without exploring the possibilities. To be ahead of the game, you need to focus on what would be the most productive thing to do. When you have the chance to boost your customers' trust, the last thing you want is to let it go to waste.

12. To hide or not to hide

Hiding comments on your Facebook page can either help you big time or cause serious damage, it all depends on the situation. You should trust your intuition while exploring all of the options to deal with an issue. Maybe today it's easier to click on a button and forget about it but that's not always the case because tomorrow your best bet can be to respond to a customer and help them cure their problem.

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Answers on the most
common questions
How to deal with negative comments under your post on Facebook?
While the first instinct may be to hide it and don't let it cause damage to your business, you might actually want to explore other options.
When should I delete a comment on the Facebook page?
When it contains an offensive language or spreading hate.
Is it a good decision to disable a user's ability to write a comment on Fb?
Yes, if this is trolling, spam, has already been reported by others or contains inappropriate content.