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The Best apps
for instagram

August 7, 2020
Instagram has evolved into a well-developed app with many functions. However, a lot of extra useful applications are available for marketers, that can match specific needs. We have picked 17 best of them and divided into four categories:
1.Photo editing: Edit and resize your photos.
2.Layout and design: Create collages, creative layouts, and graphics.
3.Video tools: Capture, design, and edit your shots.


Audience engagement, analytics, and data: Engage your prospects, develop your audience, and track your posts.

Keep in mind that not all of them are free to download, there are freemium ones, which means that extra features will cost you money. Several of them are paid or subscription-based. Anyway, we have picked the optimal price range so take a view at all of these options.

Try out the free options first as you’re starting to understand what exactly you’ll need. After you make your decision, feel free to consider paid options as they provide higher quality services. If you’re a beginner, you need to get used to a lot of functions and understand advantages first. Also, it is less likely to feel money waste when the user knows what exact function he needs and how to use them.

Best Instagram apps for marketers

1. VSCO — one of the most popular photo tools
Price: base version is free or $19.99 USD/year for VSCO additional functions

Download: iOS, Android
VSCO apps for instagram
Reason to try it

VSCO has become almost a common editing tool. Almost 195 million posts on Instagram contain the #VSCO hashtag. The basic version has 10 presets for free. They can make your photos look film-captured. Among free functions, contrast and grain are available.
2. Snapseed — priceless professional tool
Price: Free

Download: iOS, Android
Snapseed apps for instagram
Reason to try it

Snapseed has all functions for editing JPG and RAW files which makes it the best one for pro photographers.This tool is developed by Google and has a pretty wide range of functions. Removing unneeded elements or people from image, buildings and geometry correction, usage of curves to control brightness. Isn’t it great to get the most control of your photos with these tools?
3. A Color Story — made by best photographers for brands
Price: Free with limited functions, or $24.99/yr for full set of tools

Download: iOS, Android
A Color Story apps for instagram
Reason to try it

A color story was developed in a collaboration of pro photographers and influencers. A Color Story has advanced tools and the ability to save custom filters for an individual brand look. Discover the grid tools which help pictures to look more holistic and unified. A Color Story offers advanced editing tools and curves to control the contrast and lightning of your photos. A Color Story works even better combined with another app released by the same developers. We will mention it below.
4. Priime — edit RAW shots on the go!
Price: $2.99, with paid presets available

Download: iOS only
Priime apps for instagram
Reason to try it

When it comes to post-production of RAW and non-RAW photos, Priime app is the way to go. Colourize and adjust a resolution to your pictures with a wide range of editing tools. Priime is also novice-friendly with its smart-style sets based on photo colour, content and format of your shots. It also saves pictures in full resolution at non-destructive format and no compression, up to 120 megapixels size.

Layout and design apps

5. Layout from Instagram — a nicely integrated service
Price: Free

Download: iOS, Android
Reason to try it

Instagram made a separate tool that can process up to 9 images in different combinations. Just pick photos from your camera roll or shoot moments right from the app. Adjust dimensions and filters for each box of your collage with ease and upload pictures straight to your page. You can find just some of the basic editing tools which are used for some simple and quick tasks.
6. Adobe Spark Post — a great tool for a user of any level
Price: Starter edition is free. Paid individual ($9.99/mo) and business ($19.99/mo) plans for additional features

Download: iOS, Android
Adobe Spark Post apps for instagram
Reason to try it

The big plus here is the ability to create graphics without using photos at all. Your prepared pictures are also available for editing. You can add effects, change a layout or even add animations! Either way, you can search the Adobe photo library available. Bunch of layouts and fonts will make Instagram posts become more eye-catching. You can also create short clips and insert professional-made tracks that are available in a Spark music library. As a bonus, you get easy integration into other Adobe ecosystem apps.
7. A Design Kit — simple and easy drawing
Price: Freemium with optional paid features

Download: iOS only
A Design Kit apps for instagram
Reason to try it

A Color Story developer has also released an additional app: A Design Kit. The purpose is to give your posts a special look. App’s rich toolbox consists of fonts and stickers designed by illustrators. You can also use different brushes markers and pencils to draw something creative on your images. It’s more like adding something unique to your photos than editing.
8. PromoRepublic — a library with ready images for your posts
Price: Free

Link: Hootsuite App Directory
PromoRepublic apps for instagram
Reason to try it

PromoRepublic is a huge library of over 100, 000 templates and images. It’s also adaptable to your industry or ideas for any occasion: events, holidays or promo posts. The content is also customizable to resonate with your audience well. You will need to create a Hootsuite account in order to install PromoRepublic app.

Video tools

9. Boomerang from Instagram
Price: Free

Download: iOS, Android
Reason to try it

Instagram made this app easy to use, which means you just need to pick the front or rear camera and hit the record button. Boomerang makes a burst of ten pictures and stitches them together, just like a GIF. Bear in mind that you don’t need to do any advanced editing. This is a more novice-like level to create fun loops for entertaining posts.
10. LifeLapse
Price: Free, with paid extra-feature set

Download: iOS, Android
Reason to try it

It’s great for stop-motion video. What is it? View it here. This is quite an entertaining method to demonstrate your product with flat-lay . LifeLapse makes the process of creating such content a bit easier. The ghosts photos with overlay tools to line up your shots into a video. Also, you can add royalty-free music right inside LifeLapse. Such type of content will make your posts more interesting and unusual.
11. InShot
Price: Free, with optional internal purchases

Download: iOS, Android
InShot apps for instagram
Reason to try it

InShot is highly recommended as a more advanced video editing app for Instagram. Trim, split, cut and merge your videos just at a touch of the screen. You can also adjust the lighting and add music — almost a portable video editor in a pocket.
12. Clipomatic
Price: $4.99

Download: iOS only
Clipomatic apps for instagram
Reason to try it

InShot is highly recommended as a more advanced video editing app for Instagram. Trim, split, cut and merge your videos just at a touch of the screen. You can also adjust the lighting and add music — almost a portable video editor in a pocket.
13. GoPro — best compatibility with all in one functions
Price: Free

Download: iOS, Android
GoPro apps for instagram
Reason to try it

GoPro app is made directly for its camera users to ease the recorded footage. You can transfer a picture from the camera to see a preview. Once you’re done with recording, start editing straight in the app. It has some basic functions like trimming and slow-motion effects as well as filters and stickers. The fun feature that app will compile the best shots from your video into QuickStories. After editing is complete, you can view and upload these compilations straight to Instagram.

Audience engagement, analytics, and data app

14. Livedune
Price: 14 day free trial and $5/ $29/ $99 subscription plans available

Link: LiveDune
LiveDune apps for instagram
Reason to try it

The app easily integrates into Twitter, Facebook and Instagram platforms. You’re able to view the most detailed and analytical information on your and other accounts. Not to mention, Livedune has comparison reports, which helps to understand the weaknesses and strengths of your page and posts. Livedune also can set a posting schedule on several social media accounts. That means you don’t need to post the same things on each social network.
15. Iconosquare
Price: $29/month for small businesses or $59/month for bigger groups

Download: iOS, Android
Iconosquare apps for instagram
Reason to try it

Iconosquare offers in-depth metrics and analytics so you could view and enhance your performance over time. You will also gain access to industry benchmarks for more than 100 industries, so you could see the way you are doing compared to the competition. You can also schedule your postings at specific times to get into the user's feed as much as possible.
16. Unfollowers — track and view your popularity progress!
Price: Free with Internal purchases

Download: iOS only
Unfollowers apps for instagram
Reason to try it

Unfollowers helps to track Instagram followers easily. Unfollowers gives info about your Instagram followers you track. People that followed you and unfollowed you. There are analytics on new subscribers, account growth, age and demographic of your followers. You can also the best time to post on Instagram to gain more Instagram followers. Check bots percentage and much more.
17. Command Instagram Analytics
Price: Free, with internal purchases, including Analytics Pro at $9.99/mo.

Download: iOS only
Command Instagram Analytics apps for instagram
Reason to try it

Command is one of the best Instagram apps that gives a host of unique metric analytics. It offers an intuitive experience thanks to easy-to-read graphs and charts as well as a “Report Card” that grades everything from your followers count to your picture orientation. You will also get access to hashtag and caption recommendations, and even view suggested influencers to work with.
18. Follow Meter
Price: Free

Download: iOS, Android
Follow Meter apps for instagram
Reason to try it

FollowMeter is the simplest way to manage your account. Its powerful analytics allow you to access deep insights into your Instagram account, monitor your unfollowers, follower growth, story views and posts performance. You can also view demographics of your followers and check what post got the most engagement rate. The one of the key features is to detect who hasn’t followed you back in case you’re gaining an audience through follow4follow model.
19. Hashtag Expert
Price: Free

Download: iOS only
Hashtag Expert apps for instagram
Reason to try it

Another hashtag favorite is Hashtag Expert. This app is really quite robust with different suggestion algorithms to choose from, a trending hashtag section, and more. When you enter your desired hashtag and see the list of suggestions from Hashtag Expert, you can pick and choose which ones to keep and then copy your new list to take straight into your page.
20. Re-grammer
Price: Free

Download: iOS only
One of the best use cases for these reposting apps is with user-generated content. You can use reposting apps like Re-grammer to curate images from your community, reshare them to your profile, and give the original poster all the credit. These apps make that whole process easy — all you have to do is discover the content you want to reshare, and the app adds attribution for you in the caption text as well as on the photo, with a subtle tag in the corner.

Stand out among competitors.
As Instagram's user base is growing rapidly, you should be several steps ahead of competition to get the most audience. As you see, even some basic page analysis can be done right in the smartphone. The mobile market starts to offer more pocket solutions. Soon enough, we will start doing marketing tasks with all-in-one devices. Even social networks bring more functions and simplicity for marketing nowadays to ease the processes. Discover new methods, automated processes and analytics with LiveDune.com!

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Answers on most

common questions

Can I create graphics for Instagram without skills?
Yes, Adobe Spark allows you to combine presets and images from its library
What app allows to draw on photos?
You can use A Design Kit app, which has a wide range of brushes and fonts.
What is the best mobile video editor?
InShot has plenty of basic features of desktop video editing programs for free.