The Most Liked Posts on Instagram

6 min read
September 22, 2020
To say that the platform is quite popular among people worldwide is an absolute understatement. According to the Pew Research Center, it's the second most logged social network for daily use after Facebook. Can you imagine that the average time users spend on the platform counts around 53 minutes?

Statista predicts that the number of Instagram users in the US alone will reach almost 126 million by 2023. So, what publications are the most favored among platform users? We prepared a compilation of the top most liked posts on Instagram.

The Most Liked Posts on Instagram
(in order of accounts appearance)

Kylie Jenner is an American media personality and businesswoman. Love her or hate her, you can't deny Kylie is the queen of Instagram. The platform helped her to build the whole Kylie Cosmetics Empire. She admitted that social media is the key to her success - she saves a lot of money on marketing by using her own channels.
But the most popular pictures on her Instagram are not about lipstick. All of them focus on Kylie's and Travis Scott's (famous American rapper) littler daughter Stormi. The very first photo of Kylie of her on Kylie's page became the most liked post in 2019.
Instagram Most Liked Posts
Jahseh Dwayne Ricardo Onfroy, known professionally as XXXTentacion, was an American rapper, singer, and songwriter. The picture he posted on his Instagram profile a month before his death counts 21.6 million likes at the moment of writing.
Instagram Most Liked Posts
This love confession the Canadian singer made to his wife Hailey won a lot of hearts. Justin Bieber's Instagram is full of similar posts - he loves to share his feelings with the audience and is not afraid to show the admiration for his other half.
most popular post on instagram ever
Chris Godfrey, an advertising creative, developed an account with the help of his friends, Alissa Khan-Whelan and C.J Brown, reported The New York Times. The account was created on 4 January 2019 and posted an image with the bird egg with a joking caption, "let's set the world record together and get the most liked post on Instagram". Long story short, the publication managed to quickly reach 18.4 million likes and became the most-liked Instagram post of all time.
most likes post on ig
Chris Godfrey, an advertising creative, developed an account with the help of his friends, Alissa Khan-Whelan and C.J Brown, reported The New York Times. The account was created on 4 January 2019 and posted an image with the bird egg with a joking caption, "let's set the world record together and get the most liked post on Instagram". Long story short, the publication managed to quickly reach 18.4 million likes and became the most-liked Instagram post of all time.
most likes post on ig
Tentree is a lifestyle apparel brand based in Canada that plants trees for every purchased item. Tentree asked their followers to join their mission to plant 500,000 trees in Indonesia by liking the post to help it reach 5 million likes. After that, Tentree updated the post saying that if the number of likes on the post grows, they will multiply the number of trees.
most likes post on ig
Jennifer Aniston is a popular American actress, film producer, and businesswoman. When Jennifer decided to join the platform, she broke the Internet by setting a Guinness World Record. Her account reached 1 million followers in a little over 5 hours, and the very first post, a group picture with her co-stars from the television sitcom Friends, automatically became one of the top most-liked posts on Instagram. According to Business Insider, after Jennifer Aniston joined the platform, her co-stars each gained over 1 million followers.
most likes post on ig
Chadwick Boseman was a famous American actor, most known for his leading role in the movie Black Panther. A post published on 28 August 2020 in the actor's account with the news confirmation that Chadwick Boseman passed away was shocking to his fans all around the world.

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Answers on the most
common questions
What is the most liked post on Instagram?
The most liked post on Instagram is a photo of a chicken egg posted by @world_record_egg, which has been liked over 54.7 million times (as of September 2020).
What is the 'world record egg'?
The @world_record_egg is the name of Instagram account which is famous for the most popular post on the platform.
Who's behind the world record egg account on the Instagram?
The owner of the account was revealed to be Chris Godfrey, an advertising creative from England.