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List of Most Notable Social Media Marketing Acronyms, Defined

6 min read
August 3, 2020
Social Media Marketing is a very large business industry and it has certain specific terms. It might be hard even for a proficient marketer to familiarize oneself with all the acronyms for the terms, so we created a special article for you. We present to you the list of acronyms of the most notable terms integrated into social media marketing.

—A—

API – Application Programming Interface

API is a set of software methods and functions. It is used to make calls and requests to the software intermediaries.

AIDA – Attention, Interest, Desire, Action

AIDA is a marketing model of customer behavior describing the chain of events leading to the purchase.

—B—

B2B – Business-to-business

B2B is a model of commerce where one company interacts with another, requiring its services. For example, a company purchases a product for its subsequent reselling.

B2C – Business-to-consumer

Unlike the B2B model, B2C is oriented directly to customers. A store offering certain goods works by the B2C model.

—C—

CAN-SPAM – Controlling the Assault of Non-Solicited Pornography and Marketing Act

CAN-SPAM is the American law regulating the sending of commercial emails. It includes unsubscribe compliance, content compliance, and sending behavior compliance.

CMGR – Community manager

Сommunity manager is a person whose job is to maintain the activity of the community on various platforms.

CMS – Content Management System

CMS is a software application designed to create and modify digital content.

CPC – Cost per click

This term is used in online advertising. Cost per click is an amount of money paid by the advertiser every time somebody clicks on an ad displayed on the site.

CPM – Cost per mille

From Latin, French and Italian "mille" is translated as "thousand". In this model of monetization, the advertiser is charged every 1000 times somebody clicks on or views an ad on the website.

CR – Conversion rate


Conversion rate is the proportion of the website visitors and the people among them actually taking action and achieving the goal of a marketer.

CRM – Customer Relationship Management

CRM is a system made for interaction with current and potential customers.

CSS – Cascading Style Sheet

In compilation with HTML, CSS defines the look of the web pages.

CTA – Call-to-action

An element of communication, which encourages the user to initiate some kind of process. Example of CTA: "Try this feature!"

CTR – Click-through rate

CTR is the ratio of users clicking on the link to the number of total views. It is measured by the percentage and shows the effectiveness of marketing.

CX – Customer experience

Customer experience is the result of interaction between an organization and a customer. It includes the events before, during, and after the client's purchase.

—E—

ESP – Email service provider

Email service providers give you the possibility of sending and receiving emails. It is designed for automatization and optimization of the communication process via email.

—F—

FB – Facebook

The most popular social media and social networking service in the world.

—G—

GA – Google Analytics

Google Analytics is a web analytics service that helps to track and report website traffic.

—H—

HTML – Hypertext Markup Language

HTML is a markup language that allows displaying information. Every web page on the Internet is created via HTML.

—I—

IG – Instagram

Instagram is a popular photo- and video sharing networking service.

IO – Insertion order


Insertion order is an agreement between an advertiser and a publisher to run a planned advertising campaign. It contains specific information about the campaign, such as the starting date, the ending date, the target audience, the pricing, and several other details.

ISP – Internet service provider

The Internet service provider is an organization that gives you access to the Internet.

—K—

KPI – Key Performance Indicator

KPI serves as a performance measurement. Several indicators help organizations to check the effectiveness of marketing campaigns and strategies. Among such indicators are new customers acquisition, the status of existing customers, and revenue.

—L—

LI – LinkedIn

Employment-oriented social media service.

—P—

P2P – Person to person

Yet another model of business interaction, as it follows from the title, between one person and another.

PPC – Pay per click

This term is related to CPC (cost per click). The difference is that CPC is a pricing model and PPC is an actual price paid by the advertiser.

PR – PageRank, or Public relations

PR as PageRank is one of the algorithms used by Google for the web page relevance and importance measurement. Pr as Public Relations is a set of methods of communication between the organization and the public.

PV – Pageviews

Pageviews is a metric showing the number of visits to the webpage by users.

—R—

ROI – Return on investment

ROI is a measurement of the financial effectiveness of the company. It shows the difference between revenue and expenses. This indicator helps to control the marketing budget. ROI can be counted via certain metrics

RSS – Really simple syndication

RSS is a web feed designed for computer users to receive the most recent updates about certain websites.

RTD – Real-time data

RTD is a piece of information being collected in real-time, For example, the current amount of website visitors is a part of RTD.

—S—

SaaS – Software as a service

Most of the companies providing their software licensing and delivery model work by the model "software as a service".

SEM – Search engine marketing

SEM is a set of methods of website promotion. SEO (search engine optimization) is a part of SEM, as well as advertising.

SEO – Search engine optimization

SEO is the process of website optimization for its higher ranking in the search engine result pages. It includes such methods as including the keywords, adjusting the headlines, and content translation for the international market.

SERP – Search engine results page

A page generated by the search engine which you see as a result of your search.

SM – Social media


A platform for sharing any kind of information.

SMB – Small business

A business that has fewer amounts of employees than a regular-size business.

SMM – Social media marketing

Social media marketing is the use of social media to promote a product or a service.

SMO – Social media optimization

SMO specialist's goal is to interest and keep the audience of social media.

SMP – Social media platform

The most known social media platforms are Facebook, Twitter, LinkedIn, Instagram, SnapChat, and TikTok. There are various social media platforms connecting millions of people.

SoLoMo – Social, Local, Mobile

SoLoMo is the format of interaction between the organization and the customer oriented primarily on the GPS functions of the mobile devices. For example, a restaurant may offer a bonus to the customer for online check-in, because such an action raises awareness about the restaurant among other people.

SOV – Share of voice

SOV is an indicator of the percentage of advertising activity of the company in the whole related market overall. It compares the marketing performance of the campaign in comparison with the competitors.

—T—

TOS – Terms of Service

Legal agreements between a service provider and its user.

—U—

UGC – User-generated content

Content created by the users of the online platform (images, videos, text, and audio).

UI – User interface

The means for a user to interact with software (the screens, the buttons, the switchers, etc.).

URL – Uniform Resource Locator

A URL is the web address for a certain page.

UV – Unique visitor

For a website, a unique visitor is somebody who is only counted once in overall metrics regardless of his activity.

UX – User experience

UX describes the result of the experience of a certain thing by the customer, much like CX (customer experience). The difference between UX and CX is that the former is associated with the product and the latter - with the brand itself on a larger scope.

—W—

WOM – Word of mouth

Word of mouth is an informal way of marketing when one person delivers information about the product to another. Sometimes it might be even more effective than formal marketing.

—Y—

YT – YouTube

Online video sharing platform.

Improve your marketing

Now that you know the definition of most of the social media marketing acronyms, it is important to put them to use. For example, you can check several metrics of your marketing campaign performance using the service LiveDune designed to help you with SMM.

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Answers on most

common questions

What does RSS mean?
RSS stands for Really Simple Indication.
What is SaaS?
SaaS stands for Software as a Service.
What does KPI stand for?
KPI stands for Key Performance Indicator.