Content quality analysis using ratings
Content quality
analysis using
ratings
6 min read
Rating will help to objectively assess the quality of content within 3 hours of publication.
Post ratings allow you to identify the most high-quality content both among your posts and among competitors. You do not need to compare any quantitative ratings manually, these ratings are delivered to you clearly and concisely using LiveDune:
The assessment is based not on the number of likes, but on the speed of their attainment relative to other posts published over the past half year.
Displayed 3 hours after publication, our rating allows you to quickly evaluate the reaction of the audience to the new content. For example, if you publish a post and after 2 days it has the largest ER among the rest, the post can be launched for a promotion. If your audience liked it, then other Instagram users will most probably like it, right? The situation is similar with ratings, but unlike ER, you will see a high rating on this post after only 3 hours and you can immediately start promoting it, and getting a large quality coverage as a result, a scattering of likes and a low promotion cost.
Additionally, on Instagram, ER is affected by paid promotion. In LiveDune, the ratings are put together only on the basis of organic likes and comments. Therefore, the analysis will be more accurate.
What are the grades
Imagine that you published 100 posts in half a year, each of them has a set calculated speed of likes. Next, we sort them by that speed: the fastest on top, and the slowest ones at the bottom. Only posts with a higher speed of attaining likes than the other 95% of posts will receive an A + rating. In this example, there will be only 5 such posts. As well as this, half of all posts with the lowest speed will receive a D rating.
More details in the table:
| Grade | Percentage of success | Description |
| A+ | >95% | These are the best posts, it is our suggestion that you analyse why they became so successful. Find out what you need to do to repeat this success. We recommend you promote these posts. |
| A | >90% | Not much worse than category A*, we still recommend analysing these in detail, as well as possibly promoting them. |
| B | >75% | These posts were received fairly well, but were not successful enough to stand out and be worthwhile to promote. |
| C | >50% | Average posts. |
| D | <50% | The lowest-ranking posts. Promoting these would not make any sense. However, we still recommend analysing them to see where you went wrong and why they were less popular amongst your followers. |
The detailed analysis of content will also help you in finding ideas from competitors If you notice that the competitor’s new post was well-received, you can study their post and take on the idea. You could hurry up and make a similar quality post at home, and it could reach your audience better than usual.
