Be guided by the opinions of your potential customers: your competitors' followers.
Promotion without a strategy will result in wasted budgets. To understand how you can achieve your goals, take a look at flourishing accounts in your vertical. Analyze what topics they devote their posts to, what engagement methods they utilize. Audit your competitors' content strategies on Instagram.
One may make a ton of mistakes when promoting their account. By analyzing Instagram accounts of your competitors, you'll easily find apparent missed shots and avoid them. For instance, you can see your competitor not respond to comments, unable to handle negative feedback, or continue to publish irrelevant content. Use these findings to adjust your strategy.
Leveraging your competitors' positive experience can help you perform well at the beginning. Steal like the most famous artists do, and improve your performance.
Analyze your content strategy and keep track of your competitors' performance.
You can draw up a table and compare the statistics of your Instagram profile to your rival's account. The table is generated automatically, so you can save a load of time and invest it in analyzing your dynamics and brainstorming on how to improve your performance.
When I discovered LiveDune I was surprised by the service, support and, above all, the platform. Finally, a tool developed to optimize Social Media Management activities with excellent usability and completeness.